21- Days of Y’ello Care
MTN Business Kenya implements its annual CSR project, commonly referred to as the 21 days of Y’ello Care, every year in the month of June. The project is aimed at empowering youths through supporting their sustainable income generating projects. As a result, a series of project implementation programs are outlined and spread out from 1st Of June to 21st of June.
2019 Main Beneficiary of 21 days of Y’ello Care
Amusha Youth Group of Mukuru wa Njenga was the main beneficiary of the 2019 21 days of y’ello care. MTN managed to:
- Set up an ICT centre with computers and a 3-D printer for the community.
- Renovate the group’s Social Hall.
- Repair their bio- digester to improve the sanitation in the group’s public toilets which are used on pay per use basis.
- Install a 3- phase power line which is still under processing by Kenya Power.
- Train the group on soft Digital and life skills to keep them going
The Fundraising Event- MTN Bike and Walk Challenge
The projects earlier mentioned were done with the help of MTN’s partners who turned up for the fundraising MTN Bike and Walk Challenge event. Among them were Internet Solutions, the connectivity partner, and Redington. The event was held at the Ngong’Road Forest Sanctuary on 1st June 2019 and attracted about 100 cyclists and walkers. Different categories of winners were awarded with cash prizes, trophies and medals.
- Elite Category- 30 Km trail
- Recreational Category- 15Km trail
- Kids Category- 5Km trail
- Kids Category- 5Km trail
Charges: Ksh. 2,000 per person with your own bicycle; additional Ksh. 1,000 for bicycle and helmet hire.
A standard 5 primary school pupil, Ivana Njeri, wrote a composition about the event as her school assignment. She was also one of the prize winners in the Kids Cycling Category. Read her accounts here-> MTN Bike and walk challenge
This was followed by the project commisioning and a major clean up exercise at Mukuru Kwa Njenga slums which attracted youth leaders, MTN’s partners Redington, Internet Solutions, Leavamark, ward administrators and a large number of residents. The clean up exercis took place on the 7th of June 2019.
The Project Handover to Amusha Youth Group
The handover event attracted key stakeholders like Uwezo Fund CEO, Mr. Peter Lengapiani, ward administrators and members of the public. A refurbished hall, a computer lab with computers and a 3D printer, Biodigester, were presented to the group.
Y’ello Care Day
Y’ello Care Day marks the climax of the MTN annual 21 days of y’ello care CSR activities. About five hundred youths gathered at Catholic University of East Africa in Karen to celebrate the Y’ello Care Day whose main theme was Mental Health Awareness, Relationships and Career. It was held on 20th June 2019.
MTN focused on Universal Health in 2019 which is one of the Big 4 government’s agenda and specifically focused on Mental Wellness. Youths from various quarters including youths from Mukuru Kwa Njenga slums, University students, and pupils from a rehabilitation centre among other guests attended the event. In addition to the Mental Health Talk sessions, the youths also gained motivational and career development talks from Mr. Tseleng Thathane, Ag. MD of MTN Business Kenya, Evans Wadongo, an accomplished social entrepreneur and Dr. Wale Akinyemi, a motivational speaker
Senator Kasanga, who has been championing an amendment bill in parliament to de-stigmatise and re-structure the approach of dealing with Mental Health diseases in Kenya , led in giving the opening remarks.
This was followed by a panel session which saw guidance and counselling experts address pertinent queries. Tamima of Switch TV led this session. Invited guests who had suffered Mental Illnesses in the past sharing their stories and experiences, which gave attendees a lot of insights on the state of mental health in Kenya. Their experiences ranged from depression, stress, Cyclothymia, and ADHD.
Previous 21 days of Y’ello Care Campaigns
2017, we supported two rehabilitation centres.
- Dagoretti and Kabete rehabs where a number of projects were carried out – built a staff room for teachers, computer lab revamping, e-curriculum installation, internet provision and much more.
Other beneficiaries include, Maralal Primary school, Upper Hill School, Nairobi School, Langata Women’s Prison among others.